We’ve all heard the buzz about email marketing and how cost-efficient and easy it is to do, and this guide will help you get started with your own program quickly and easily — doing it the right way using the right tools.

Successful email marketing

For example, Tara Bella Winery, which sells high-end wines, used Winery Pro, a FileMaker Pro email marketing solution to send an email to its customer base about a special wine package. Within 24 hours, they had sold out the inventory and grossed $8,500. Time spent writing the email and sending it out? Less than 3 hours!

Email marketing helps businesses see instant sales from existing customers, as in Tara Bella’s case, but more importantly, it maintains and builds long-lasting relationships with loyal customers — which are the core of most successful businesses.

As businesses recognize the benefits of email marketing, more and more of them begin using it. In fact, a November, 2005 survey conducted by research firm Greenfield Online (on behalf of FileMaker, Inc.), found that 51% of small businesses were using or considering email marketing.

The right way with the right tools

If you're already marketing via email, our guide How to Start Email Marketing in 10 Easy Steps provides useful tips to improve the results of your email campaigns and ideas to build long-term relationships with loyal customers.

For those of you who haven’t started email marketing, you’ll learn how to do it efficiently and effectively - the right way with the right tools.

The right way is sending compelling emails to customers and prospects who want to hear from you and have given you permission to contact them.

The right tools are at your fingertips and easy enough for anyone to use – as long as you have an email account, an Internet connection and a Windows or Mac OS computer.

Try it for yourself!

Download the free 30-day FileMaker Pro 8 trial and the Business Productivity Kit. Follow the steps in the guide and begin your email marketing program now.

Download the PDF guide
Download the FileMaker Pro 8 trial and the Business Productivity Kit

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All persons and companies used in the database screen shot are purely fictitious and any resemblance to existing persons and companies is purely coincidental

Get started now with these downloads

Download the free 30-day FileMaker Pro 8 trial and the Business Productivity Kit.

Download the PDF guide
Download the trial and the kit